Data to Inform Your Marketing Strategy

The Lehman Report contains quality data about the highly competitive donor management software market.

View the 2024 findings or sign up to participate in future studies.

Picture of Lehman Report cover
Decoration

Market Intelligence that Gives You Confidence

In the competitive marketplace for Donor Management Systems (DMS), there is never enough high quality market information on which to base key marketing and product decisions.

While your company may have knowledge about your customers, executives tell us it is a challenge to find actionable competitive and market intelligence.

The Lehman Reports™ Donor Management Software and provider study is designed to respond to these needs. This study collects information from hundreds of nonprofits on their purchase and use of these systems, and their satisfaction with the systems and working relationships with the provider companies.

How Might You Use This Data?

  • Understand what prospects like about you and dislike about competitors, so you can develop messaging that resonates

  • Inform customer personas and differentiate your marketing

  • Discover which factors matter most in a decision to buy or renew

  • Boost your marketing and sales by citing findings from the study

  • Develop strategies for customer retention, based on purchase cycles and satisfaction data

  • Inform product development

  • Enhance your understanding of market share and competitive position

  • Provide evidence to attract equity investment

What’s Included

Subscriber reports include a wide range of data such as:

  • Market share

  • Overall satisfaction ratings

  • Detailed satisfaction and importance ratings by feature

  • Customized advice on areas of competitive advantage and possible product investment

  • Purchaser profiles

  • Purchasing dynamics

  • Current topics of interest

What subscribers are saying:

“The Lehman Reports industry reports help us make sales. I’m amazed that not everyone is using these findings in their sales and marketing programs.”

An overhead photo of a number of laptops on a table.

Let’s talk

Whether you want to explore an engagement with me, or just need me to point you in the right direction, I’m happy to meet. Schedule a free 30 minute consultation.